5 Ultimate reasons you need to use engagement tools on your exhibition stand

There has been a debate from quite some time now about the do’s and don’ts of using engagement tools on the exhibition stand. When we try to find out a single reason why someone wouldn’t want to prefer them, our mind actually gets boggled up, because seriously there’s isn’t any.

An engagement is something that can help you achieve your goals and measure it. Still, to help your mind out from the do’s and don’ts we have detailed the ultimate reasons you should definitely be using engagement tools in your exhibitions.

1. You get easily accessible information

The best and most amazing thing that an engagement tool offers is the easily accessible nformation. The info provided by tools like these are favorites because they are pretty much personalized and elevant to the individual visitor. These tools work best at offering complete information to multiple visitors, and not to just one of many gathered there. This brings on a great scope for personalized care which somehow brochures and information booklets can’t provide.

2. Get all questions answered

Companies that are experienced at organizing such successful events know the most common questions asked by their existing and potential members at their exhibition stalls. So to excel there they have also created special apps for them where visitors are given options to choose from.

3. You get the chance to integrate your marketing campaign

This tool is worth a trail because when used smartly, it can be the medium for you to integrate your wider marketing campaign with the exhibiting campaign message. You need to carry it out in a way that the visitors are capable of getting associated to the exhibition experience with the marketing message.

4. It helps you to make complex content easy.

Another super amazing thing about this tool is that it has the capability of making complex contents super easy and quick to explore. Not all products and company’s brochure are simple to make sense of. But the tool can make simple things pretty much easy and visitors understand it real quick.

5. They are available in various forms

The engagement is the best and to make it great, these are made available in forms to suit different budgets. No matter what is your budget and what short of exhibition you want, there will be a form of engagement for you.

For more information visit us on http://www.exhibitionglobe.com

Originally posted on http://bit.ly/2NHJVPT

Related tags:- #exhibitonstands #exhibitiondesign #worldexpo2020 #eventstorming 

How important is to have a Good Exhibition Stand Design?

It is spot-on that you have just a few seconds to influence your visitors in an exhibition. It is undeniably a great place to encounter and associate with new people. This would be helpful in guiding the visitors, educating them about product and converting them into potential new customers.

In an exhibition, the visitor can be a wholesaler penetrating for a new business expecting his stock to be sold, a manufacturer who is looking to find the buyer for his product or a distributor looking for retailers. In every circumstance, the objective should be predefined. The main aim of having a good exhibition stand should be to catch the eye of prospects keen on making new connections and sales.

Regrettably many corporate houses overlook the fact of having attractively and strategically designed stands for their exhibitions. Some may have good designs planned but if it is not developed in the same structure, it can be a disaster. You should be actively serious about presenting your business to the visitors at your exhibition stand. If you ignore this it will be difficult to achieve the desired result. This is the reason you need an outstanding exhibition stand design.

Floor Space is the most important element to consider while designing your good exhibition stand design. It completely depends on your budget, area and location of your exhibition stall. However small or large the space for your stall you have, you should try to make most of your exhibition space. It is evident that most of companies use each and every small inch of the space to customize the display in the most dynamic possible way. You can also hire a good exhibition stand design company to create a unique and best design to fit in your small space in the similar fashion like it can be done for large stand spaces.

This validates importantly next point of having a professional design company to create an awesome and unique design for exhibition stand. You should have excellent skills in stand designing work to come up with an awesome design for your next stall. As an exhibitor, you may have many ideas in mind for your next design but probably it would be most difficult to put those ideas together into the best design practice. In this scenario, it is very important to hire an experienced stand design company regularly creating unique ideas that may have good footfall to get the stall noticed immediately.

An exhibitor should have complete understanding of the impact of the stall design. You should ensure using each and every inch of the space to make the impact on your visitors. Your stand design should speak about your brand as it’s the first impression you put on your visitor. Your design should have great impact and should stand out as against your competitors’ stands.

Every experienced exhibitor will surely feel that a Good Exhibition stand design is an important element to have your objective achieved for maximization of exhibition ROI. It is apparent that it all begins with an attractive design by an expert in the Industry.

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For more Information visit us on http://www.exhibitionglobe.com

Originally posted on http://bit.ly/2HCU24L

Related Tags :- #exhibitionstands #exhibitiondesign

5 Advantages of Choosing an Airport Hotel for Stay During Your Business Trip

If you are in business, travel becomes the most important part of your routine. It holds very true if your business or dealing with clientele is in multiple cities or countries. It is thus important to understand if you know the advantages of staying at the airport while you are on your business trip.

Are you a Frequent Traveler covering multiple locations for your business? If yes, you tend to spend a lot of money and time in commuting from one place to another. How about if it can be planned well and have reduced commute time? First thing after landing from the aircraft you look for is a good hotel to freshen up before you head towards your meeting. Your search starts for the closest hotel to save the time of travel and ease your return to the airport.

Wouldn’t it be a great idea if you have an option of staying at the airport and spend your time wisely? Many business travelers usually visit a city for a day to have a meeting or take connecting flights for the next meeting. So, the hotel location plays the most important role in your business trip plan. For travelers like you, there are Transit Hotels based at the airport to cater to your requirement and ease your life.

Let us gauge the benefits of staying at the airport hotel during a business trip

1. Saving Time and Money: It is said that “Time is money” and you cannot deny it. If you are on a business trip, your first aspect is to utilize more time in your business meetings rather than worrying about a local commute and your return. You save on lots of hassles and money when you stay in a hotel at the airport. Moreover, you save on local commute cost heavily. Such airport hotels are either less costly than your city hotel or provide flexibility to book for some hours.

2. Early Morning Departures: If you are in the city for a late evening meeting and planning to stay in a hotel to take an early morning flight, the best option can be to stay at the airport. You can easily get access to the flight even if you get up late after your tiring meeting day. You also avoid early morning traffic surprises that could sometimes lead to missing the flight as well.

3. Easy Access: If you are staying at the airport, it is evident that you will have access to almost everything you may need while you travel. Most of the areas and basic necessities can be easily accessed by the traveler at any given point of time.

4. The convenience of Location: Airport hotels are the best option to stay during your business trip. It is very convenient for a business traveler to check-in within a few minutes of landing after a long flight. You do not have to come out of the airport and hire a cab to reach your hotel. It is very convenient for travelers in busy cities like
Mumbai, Delhi, Bengaluru, etc.

5. Flexible Schedule: If you are staying in the hotel at the airport, it always gives you the freedom to plan your schedule well. You can create a schedule such that your entire city meeting is lined up during early hours and the last meeting can be either at the airport lobby or somewhere in the hotel premises itself. This flexibility can help
you optimize your time and get the best output.

While being on the business trip you may like to spend some leisure time if the city is new to you, especially if it is any of the metro cities. In metros like Mumbai or Delhi, you may spend an hour or two to reach the airport from a distance of 10 Kms in some time. So, it is better to avoid such traffic situations and stay in the airport hotel itself so that you avoid last minute hassles. Mumbai International Airport has Niranta Transit Hotel in the same T2 terminal building.Airside wing is only open for travelers during their transit and Landside wing can be used by other guests or travelers too. So, it’s definitely a good news for travelers having layovers in Mumbai or Delhi, as they will be able to book the hotel on hourly basis instead of booking it for a day. One more benefit that you get for booking in this hotel is – free foot spa that relaxes you and you get set for the next leg of your travel. The luxurious and comfortable stay makes your travel a memorable experience.

There are a number of benefits that are attached with the stay in an airport hotel during your business trip. However, you need to inquire about crucial details of the hotel that you are planning to choose for your trip. Once you are satisfied with the reviews, you can book a room in the hotel and say no to a lot of hassles and wastage of time. Choose wisely!

For more information visit http://www.exhibitionglobe.com

Originally posted on http://bit.ly/2ZCahoT

Related tags:- #exhibitionglobe  #transithotels  #businesstrip  #worldexpo2020 

Best Strategy for Digital branding for exhibition stand

Are you nearing your next Exhibition date?  If yes, your immediate concern would be to make it really work well for your business. Off course you would like to see more footfall to your stand as compared to your competitors. Your objective would be to help visitors with more and more information so that it creates interest in them to purchase your product or service.

If you still believe that only traditional approach can promote your stand in exhibition and drive desired results or over achieve your expectation, you may be wrong. It is an era of Digital promotion and branding which extends interaction with your visitors or prospects beyond one to one communication. If it is done well in advance and with right targeted campaigns, you can achieve much better results.

Digital Branding for Exhibition Stand can work really well for your brand since its interactive features can reach millions of prospects at the same time. It is relatively a new trend following in Event industry and its benefits can be seen in online platforms and multiple social platforms. Social sharing can help you in promoting your business beyond your reach; your contacts can re-share your posts and engage your 2nd or probably 3rd level contacts too. Your friends, family and colleagues can still forward your message which not only helps in promoting your product, service, brand or business via engagement but is also more authoritative since it’s forwarded by a known individual which definitely works like a reference.

In recent past you might have experienced various campaigns for engagement wherein companies give discounts, vouchers, freebies etc. to the consumers for re-sharing the campaign and responding with their contact details.

Suggestions and feedbacks are the best ways to engage exhibition stand visitors both pre and post event. One of the best methods to engage would be to create “Facebook Game App” to engage Visitors. These games create some fun elements and light hearted competition to not only engage your business prospect but also your vendors to take part for engagement. This becomes quite a powerful social tool to generate more traffic to your campaign, Social Handles and then eventually to your website & Exhibition stands.

Social Campaign or social game can help you in creating brand impact and ensure your visitors recall you easily in the crowd of 100s of exhibitors. You should always integrate your brand guidelines, products or services, and if possible In-stand representatives with contact details easing things for your visitors. You need to ensure that the campaign is linked to all your assets like website, social handles, prints, etc to have proper brand sync. Highly Interactive and engaging games with freebies or discounts can really help in greater way to capture data of visitors. If it is well connected with your website, it can help increasing website traffic helping your overall Search Engine Optimization (SEO) goals.

As an exhibitor in an exhibition, you need to ensure that a landing page is created for specific exhibition so that you can track output of spends done during that period. All your social and other paid campaigns should be very well linked to this landing page for better results. Landing pages are specific to each event and that won’t have SEO impact for longer term. Alternatively you can create microsite for exhibition participations if that is more frequent and then create specific landing pages on same. Digital agency providing online promotion for exhibition standcan help you identify broad (industry specific) and specific (specific to that exhibition) keywords to set long and short term goals as per the branding and promotion strategy.

You can also run a survey to understand expectations of your visitors beforehand so that your stand staff can handle all possible queries in a smarter way. This preparedness will help you manage your exhibition with fewer resources and obviously in a much better way than of your competitors. This will also help in smooth transformation from the stage of Visitor – Prospect – Lead. A proper effort to promote your stand and to engage with visitors can also ensure post exhibition follow up communications. This will be possible if you are able to leave a mark on your visitors being a differentiator in an exhibition.

Email marketing is a wonderful tool that will help you in various ways to connect and then keep in touch with all your visitors. Try to make them land on your website which guides them more about your products and services so as to create more interest in them for your offerings. This will help in lead generation activity. You should not try to over sell, rather just be more informative. Remember if there is a need and you fulfill the demand, you will close the deal.

To ensure desired result and smooth execution in your exhibition, ensure that you have right strategy for Digital Branding for Exhibition Stand in place.

For more information visit on http://www.exhibitionglobe.com

Originally posted on http://bit.ly/2Pokcyr

Related Tags:- #Exhibitionstand #Digitalbranding #worldexpo2020 #exhibitioninmumbai #exhibitionbranding 

A short guide to how to deliver your best at exhibitions

Exhibitions can serve as an essential part of your business’s existence and the manner in which it is perceived among your peers as well as your customers. Exhibitions are socio-economic forums that can provide you a huge platform to get access to the huge prospective customer base as well as to the core knowledge tapped by your competitors in your industry.

There are several agendas behind organizing and being a part of any exhibition, starting from meeting new business contacts to engaging in a discourse with other entities in the business spheres. It can earn you a significant amount of presence among the masses which is vital at every stage of being a business entity.

Yet there have been several instances where the businesses have very misconstrued and hence ill-executed ideas as in what exhibitions should be and shouldn’t be about. Firstly, exhibitions are not about distributing freebies among the visitors to the stall or putting up big banners and cut outs in and around your stall. The fundamental idea is to create a conduit between your brand and those visiting your stall at the exhibitions, making your presence felt and most importantly, leaving a lasting impact.

There are various ways all these can be achieved if one looks hard enough for solutions that satisfy all of these three conditions.

Create a theme

The visitors would definitely take heed of your presence, what you do and choose whether they need to converse with you at your exhibition stall, if you succeed in attracting them the right way. Keeping in mind the end goal to start making an important affair your stand must be enticing enough to allure guests onto it in the primary example.

A dazzling plan can leave an enduring impression yet should likewise join your image values, ideally with a subject and convey your purpose behind showing – all inside the space accessible. The theme should be such that it stands out of the crowd. Also it must be kept in mind that in any standard exhibition, brands belonging to the same industries are often restricted to a common area.

Entertain the visitors

This could be done by taking help of activities like polls surveys, interesting questionnaires etc that aren’t a hassle for the visitors. They should have a fun element to them. In order to create the perfect element to entertain and engage your visitors, make them as easy on eyes as possible.

Pay attention to the staff at the stall

Well disposed and mindful occasion staff is likewise essential to drawing guests onto your stand. A sharp looking, very much informed colleague grins and understands the significance of being a minister for your image as it is essential in building affinity.

End note

Using the technological tool cannot be the panacea for all your exhibition woes. It is seen that when visitors visit a stall, often they look for the human and the engaging element to keep their attention span to your work. While the overall presentation plays a big part to the overall feel of the exhibition stall, staff members on field and the coherence in the look and feel of how everything comes together is the key.

For more information visit us on http://www.exhibitionglobe.com

Originally posted on http://bit.ly/2MK5yPS

Related Tags:-

#exhibitionsinmumbai #events2019india  #worldexpo2020

How we help exhibitor increase engagement before start of exhibition

Exhibitor companies in UAE are always looking at various ways to get more and more engagement for their stand in exhibition. They constantly look for creative ideas to achieve better Return on Investment. Ideally they would like to see good traction even before the start of the exhibition to keep the entire team boosted and motivated. There is a famous saying “Well begun is half done”.

I have personally experienced that most of the exhibitors are always concerned about the pre-exhibit period. They wish to be prepared or get some kind of confirmation on the number of visitors they can expect to their stand. This helps them to make better planning and re-package the services as per the situation.

If you are an exhibitor, you must have experienced that it’s not an easy task to manage an event. You cannot just expect things to work the way you wish. Can you really expect to reach the event, set up your stand, meet all the visitors coming to you and convince them to buy your product or service? Many of you will surely agree that it’s not that easy. It may work in some cases but that would be only for a few!!!

As an exhibitor, you are probably investing few thousands in order to exhibit in any exhibition. Your investment may be in the form of design and creating stand, sample products, freebies, prints, giftification, human resources and other materials that are required in any exhibition. Most of the exhibitors skip or feel it to be a wrong investment to put in social Media marketing to drive engagement during pre-event period.

The study says that 57% of sales during the exhibition takes place before you hear out your potential customers. Visitors usually do their research before entering any exhibition and plan their visits as per the stand to maximize their benefit. They plan to make visits to relevant stands which can provide them the maximum information in one to one meet as an extension of what they have experienced or read in the online campaign. It’s so very essential to interact with your prospects pre show via proper Digital Strategy campaign to find out more about their interest and clear expectation to visit your stand. With the help of this campaign and its results, you can be more prepared and share right and enough information with them to ensure just an affirmative response to close a deal!

As an exhibitor you would definitely like to know who is attending the exhibition and their interest level in your products or services. In today’s digital automation world, a lot of Organizers are helping their exhibitors with various in-built tools which enable to have accurate data about the visitors, their previous patterns, likes, etc. Few organizers even help you to create temporary registration link for your exhibition stand so that you can utilize that in your overall campaign to drive registration of possible visitors to your stand.

Organizers today take help of various software and mobile applications to get visitors registered for specific events, connect to other visitors, connect to exhibitors and message to connect with each other beforehand. This will help them to be very clear about the expectation from each other if they are planning to meet in person during an exhibition. As an exhibitor you can know registered visitors, their expectation, about their business, and initiate your communication with them. If you can very well elaborate his expectation in your product or services, you end up getting a hot lead and eventually a deal closure.

As an exhibitor you should not rely only on visitors engaged by your organizer but you should also send link to your existing clients and visitors or clients from past exhibitions. You can expect repetitive visitors as well which can make your pitch easier to them since it’s already a relation established with them. If you know about all previous visitors who are visiting this time too, you can plan their pitch as per their last discussion output or remarks. You should maintain the habit of using your exhibition link to your email signatures, PR, social handles, and all related prints. Few exhibitors have started using adword campaigns to capture more data for their mail marketing campaigns.

If you’re interested in knowing more about how we can help you to create more engagement, drop me a message on here!

For more information visit us on http://www.exhibitionglobe.com

Originally posted on http://bit.ly/2ZyzBAi

Related Tags:- #eventmarketing #exhibitors #expo2020 

5 Best Ways to Promote Your Event on LinkedIn

LinkedIn is a prominent social network used for making new connections in modern times. With more than 100 Million active users, LinkedIn is quite underutilized as a tool for promoting events.

No need to believe the myth that LinkedIn is only and exclusively for business and/or professional events. LinkedIn users have the highest average income of any social network. It proves the fact that these users have the budget and independence to fill their free time with various events like yours. To capitalize on it, you must be aware of the ways and means to promote your event like a pro.

Let’s explore the 5 best ways that you can use LinkedIn to promote your event:

1. Publish posts related to your events

LinkedIn is a well-known social network to help your events. You can use this platform to market your event. You can publish various posts regarding your event so that your target audience gets the right message at right time. You can also think of posting a longer article directly to LinkedIn. Refrain from direct marketing; rather use the platform to educate people about the awesome experience of your last event along with describing the fine details of your event. Don’t forget to use relevant case studies and/or testimonials to make it look more authentic.

As we already discussed, there is no need to shout and indulge in forceful marketing. If you are targeting a larger audience for your post, you need to remain subtle and provide more information in your post that too in an interesting way. The reason is that such posts have better chance of being circulated into the more effective channels thus bringing a strong base of bigger audience than only those who are followers of your event or company. Now that you have shared your post on LinkedIn and have also ensured right and bigger audience, you must share your post via updates as well.

2. Status updates on LinkedIn

One of the most wonderful features of social and professional networking sites like Facebook, Twitter and LinkedIn is to allow users to post their status updates. Trust me this is the easiest way to inform people firsthand about your event.

All you need is to make it alluring by including an attention-grabbing image and a link to some industry news or your event page, to be more specific. Since you are sharing it on one of the most effective professional networking sites like LinkedIn, it’s your obligation to think about the ways your content can add value to the professional lives of your audience and then put across those benefits in your status updates.

Scheduling your post is crucial. There would be no use of sharing if you don’t time it well. It has been observed that LinkedIn users use the platform mostly during weekdays and hence it would be better to time your posts accordingly. If we talk about the best days to post, Tuesday, Wednesday and Thursday come to the fore. To be more effective, choose these days that too during working hours, especially Tuesday between 10 am to 11 am. However, there are no set rules in case of event industry as you need to think about your event and the presence of your attendees at that time.

3. Direct messaging through LinkedIn

LinkedIn provides ample information about people. It becomes even easier to track those people if you have a premium account. You can send paid InMails to anyone whether he/she is your connection or not. Moreover, you are allowed to send a free direct-message to 50 first-tier connections at one go. Make sure not to overdo it and try keeping it relevant for them. Your top targets would be those whom you want to attend your event; you need to save messages for them.

4. LinkedIn updates of Speakers or Partners

If your brands, sponsors or other event partners are present on LinkedIn, ask them to write a post about your event. You can also share your posts with their LinkedIn network so that you can get maximum reach. If one of your speakers is a LinkedIn influencer, the benefit increases manifolds due to their post reach.

5. LinkedIn groups and LinkedIn ads for events

Being a part of a LinkedIn group related to your event is beneficial as you can share posts with each and every member of the group. You will be able to present your ideas through your posts to those who are interested. Make it a point to check the rules of every group before you post and ensure a customized message for that particular group.

In case you don’t have any group in your niche, you can create a new group exclusively for your event and send invitations to people to join. Attendees can connect with each other through this group; similarly potential attendees can know all the people who have registered to come. To get a fair idea about the most favoured topics, you can initiate by creating discussion threads and closely watching what people have to say.

Sponsored LinkedIn posts and status updates help you put these in front of professionals from a specific industry, location and with a specific job title. This increases their visibility.

If you make optimum use of LinkedIn along with other social media networks, you will definitely end up reaping rich rewards for your event. All you need to do is to prepare a plan and religiously focus on its implementation.

For more information visit us http://www.exhibitionglobe.com

Originally posted on http://bit.ly/2Zmtpfm

Related Tags:- #exhibitionglobe #linkedinmarketing #marketingexpo #events

Is it important to exhibit in Tradeshows?

Exhibitions are organized with the perspective of promoting companies for displaying one’s product or services to the visitors. One should be able to identify the right exhibiting event that can be one of the most effective, successful and efficient marketing channels for your products or services.

It is the best and very efficient form of marketing your products or services to the visitors available in the single room actively hunting for the suppliers. It also helps in promoting your products or services to various prospects at the same time with the help of face to face meetings in a short span of time. It also helps in creating brand exposure and thought leadership.

Points to be considered for understanding importance of exhibiting in tradeshows:

Prospecting & Lead Generation

You are expected to find out right prospects and convert them to leads during the exhibition period. Decision makers travel to the exhibition stalls and if you are able to approach them with right products or services, you will achieve your target in a very short period of time.

Marketing & Branding

Market your product in the right manner to your prospects. Right marketing and Branding activity can really help you to reach decision makers with a focused brand exposure.

Business Networking

It is about networking in any event. It is a place to connect with all the relevant stakeholders like buyers, suppliers, manufacturing, distributors, etc. You can do the networking either in a group or manage to meet them in person. It is the best opportunity for you to identify the right buyer for your products or services and discuss about the business with them.

New Product Launch

Exhibitions can be used as the best platform to launch any product to the right group of people and decision makers participating in the exhibition. This can help you generate high volume of leads and later sales in a very short span of time.

Customer Relations

You can take advantage of improvising or enhancing your relations with the existing customers of your brand. You can also introduce the clients to your existing team and can easily demonstrate the product/service to them or explain the roadmap of the company for the next financial year.

Gauge Market Feedback

It is also right time to get feedback for your products/services from the client if they are visiting the exhibitions. You can also let them try the product with some sample packs.

For more information visit http://www.exhibitionglobe.com

Originally Posted On http://bit.ly/2HrwVtJ

Related tags:-  #exhibitionglobe #exhibitionmarketing #expo2020

Tips to Improve Audience Engagement Before Events

Your event will be a good show if you use these tips to increase the Audience Engagement Before Exhibition Events. It is important to get some ideas before your event happens.

Audience Engagement By Apps

• Networking app: Networking App is the best idea where you communicate with an interested client. Which, help you to improve Audience Engagement. Over the last few years, an efficient event networking app has become a ‘must have’ for an event focusing on audience engagement. Networking App has a feature like chatting, calendar integration, and curated matchmaking which serve a great marketing and rapport building medium for the attendees.

Audience Engagement By Press/Poster

• Exhibition Paraphernalia: You can promote your Exhibition Event News by Press releases, artist statements, catalogues, posters, exhibition cards, invitations – all of these can be extremely useful before the exhibition Event which helps you to get the maximum number of Audiences Engagement inquiry before exhibition event.

Audience Engagement By Approaching Relevant Organization

• Approach Relevant Organizations.  As you are ready with all the exhibition information and material of the event .you might want to start contacting relevant organizations about the upcoming event. Inform journalists and media professionals about your exhibition.

Engagement By Social Media Platform

• Exhibition Event Promotion through Social Media Platform. Exhibitions are made to be seen, which is why promotion plays such a vital part in attracting an audience. A good starting point to encourage audience engagement is to seek the answer to who your audience is? So you can promote it to the right set of people. Social Media Platform is the best idea to promote your Event with the filter of the selected audience. For Social Media, we Suggest you create a hashtag for the event and make it visible across social media platforms like Twitter, LinkedIn, Facebook, Instagram etc. You also promote your event by writing serious Blogs, Email Campaign to get Audience Engagement before the event Happens. Make a story what the event is going to be?. And Feed your audience a small dose every week Or Twice a Week to generate momentum.

For Enquiry visit us on http://www.exhibitionglobe.com

Originally posted on http://bit.ly/2L9fboe

Related Tags:- #exhibitionglobe #eventos #audienceengagement